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SCA receives Russian Product of the Year award

Jan 13 2012  SCA has for the seventh year in a row received the Product of the Year award in Russia for Zewa toilet paper. SCA has also been awarded for the first time for the Zewa handkerchiefs.

This success goes line in line with sales increase for both product categories in Russia, according to a company spokesperson.“We are especially proud to receive this prestigious award in the hanky category, as this is a relatively new category for the Russian consumers,” explains Peter Steiner, Marketing Director at SCA for consumer goods in Eastern Europe.“In 2011 the volume market share of hankies, our distribution in Russian cities, and sales grew significantly,” says Olga Gutnikova, Brand Manager for handkerchiefs and facial tissue.

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