The new Purex range also features the Environmental Choice New Zealand (ECNZ) certification, which has been on pack since October 2007, meaning that certified best practices have been used in the production of Purex to reduce impact on the environment, Tissue News reports. Moreover, Purex is produced with geothermal steam at the Kawerau site instead of natural gas. This energy source achieves a 39 percent reduction in carbon emissions.SCA’s tissue brand Purex is also stepping up its community support with an ongoing partnership with New Zealand Red Cross. Purex is the sole sponsor of the Red Cross Annual Appeal."Caring for others and the environment is at the heart of the new ’Care that makes a difference’ Purex campaign,” said Anna Fatkina, Marketing Manager for toilet and towel at SCA in New Zealand, to Tissue News.The re-launch campaign for Purex also includes a new logotype, a homepage and a new TV commercial.