Two SCA packaging concepts WorldStar awarded
SCA Packaging Germany’s Wine-Star display along with the Magic Corner packaging concept were awarded at the Interpack exhibition in Düsseldorf. Both solutions have sustainable aspects.The international jury of the World Packaging Organization, WPO, only evaluates packaging concepts that have been already awarded in national competitions. As both Magic Corner and Wine-Star had been awarded with the German packaging prize 2010, they qualified for WPO’s shortlist with world’s best 135 packaging developments of last year.Magic Corner was awarded in the Food category. This concept was the end result of a close collaboration with Mars’ Western Europe packaging innovation team and was developed for the French market. Wine-Star is a new display development that presents wine bottles in a new way.”The two World Stars confirm our 360 degree approach in the display and packaging development,” said Carolyn Wagner, Sales and Marketing Director at SCA Packaging in Germany and Switzerland.