SCA launching hygiene products in Vietnam
The SCA launch was backed up by sales events in two major Vietnamese cities this spring, Hanoi and Ho Chi Minh City.The launch events were attended by 200 sales people receiving an introduction of SCA’s background followed by product knowledge, distribution focus, targets, merchandising standards, below the line trade and customer support, Tissue News reports."In the first year we are targeting 47 provinces in Vietnam, with a key focus on eight cities, Hanoi and Hai Phong in the north, Da Nang and Khanh Hoa in central Vietnam, Dong Nai and Vung Tau in the south east part of the country, and Ho Chi Minh City and Can Tho in the Mekong Delta,” said Lum Chong Heng, Regional business development director at SCA in Central and South Asia.