A new element at this year’s exhibition was the national pavilions, in particular the Asian and Chinese pavilions gathering a higher number of Asian companies than ever before.”We are very pleased with the outcome of Pulpaper 2010,” says Björn Delin, CEO of Adforum, the exhibition company organizing the event. ”PulPaper once again proved to be one of the world’s leading meeting places for the global pulp and paper industry, and we are looking forward to meet everyone at SPCI 2011 in Stockholm,” Delin adds.Last time the PulPaper exhibition was arranged, 2007, more than 16,000 visitors came to the event.The conference, this year on the theme ”Implementing the new rise,” presented a number of internationally renowned speakers on subjects as, for example, Sustainable solutions, Winning change, and Nanotechnology.”Different types of micro- and nanomaterials seem to offer a great leap forward on the path towards more effective raw materials utilization and the development of new applications. The entire sector now appears to be focusing on the research and development of micro- and nanomaterials as part of the drive towards sustainable development,” says Stora Enso’s R&D Director, Jukka Kilpeläinen, who co-chaired the nanotechnology session together with Professor Bruce Lyne of the Royal Institute of Technology in Stockholm.During PulPaper 2010, Adforum launched Paptech, a new meeting format for the Finnish pulp and paper industry.