A new MFS grade for rotogravure printing is launched by UPM. The new UPM EcoPrime G is an uncoated bulky speciality paper for advertising and publishing."While UPM Eco represents the benchmark quality among our SC-B products, we wanted to demonstrate a new end-use based approach in our product marketing by naming the whole range as UPM Eco range. In addition we have developed new products, UPM EcoPrime G and UPM Eco X, a bulky SC-B grade with low basis weights, which complete the product offering. This development enhances UPM's position as a one stop shop for our customers and makes our product offering the most extensive of its kind in Europe," says Kaisu Soudant, Manager, Product Portfolio Management in UPM Paper Business Group.The typical end-uses of the UPM Eco range are the direct marketing, supermarket ads, basic electronics materials, TV-guides, supplements, and garden and do-it-yourself retailers.UPM has also launched a new paper for high-speed inkjet colour printing within its UPM DIGI paper range.