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Absorption Express got a head start

The newly developed High Yield Pulp by Swedish pulp producer Rottneros, Absorption Express, got a good reception at London Pulp Week the other week.
London Pulp Week was the perfect opportunity to meet the World market with a new product when the World’s paper industry was present, according to a press release from Rottneros.

Absorption Express has been developed by Rottneros Bruk during last year and has been tested in full commercial scale at a number of paper mills.

"The good thing about Absorption Express is that the product replaces much more expensive pulp in the production of tissue. At the same time it has twice the absorption capacity and twice the absorption speed and has an excellent bulk in relation to the pulps it replaces", says Olle Dahlin, Managing Director of the plant Rottneros Bruk.

Nils Hauri, the production manager at Rottneros bruk, thinks the development routines at Rottneros gives a very good potential for further development and invention of new products and customer customized pulp. Rottneros Group CEO, Per Lundeen, who was also present in London, says that both the mills of the Rottneros Group, Rottneros Bruk and Vallviks Bruk, have been very successful with their market positioning with highly specialized pulp.
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