Elegant cup with low environmental impact
Iggesund Paperboard wanted to test the limits of what is possible when it comes to branding and heat resistance and decided to create a papercup with a double-walled construction.
For the cup´s inside Iggesund choose the companys own cartonboard coated with polyethylene, PE and for the outside an extrusion called Aluvision, coated with a thin layer of aluminium foil, plus polyethylene on top of the foil.
“We wanted the metallic feature in order to achieve elegance and shine even though we only printed with one colour, vintage orange.” says Anna Adler, who is in charge of the project for Market Communications at Iggesund Paperboard.
The project used an ornamental pattern that framed Iggesund’s Invercote brand. The plan was to cover everything except the pattern with the orange colour and then get the pattern and product name to shine by giving them a raised embossing. The Swiss toolmaker SMR Stanztechnik supplied the high-precision embossing tool and the printing was then done by the Italian paper cup specialists SDG, Scatolificio del Garda.
The paperboard’s printability and ability to be finished to a high level of elegance are not the only reasons why Iggesund believes in a renaissance for paperboard-based beverage cups. Competing materials such as traditional plastic or polystyrene foam cups create a much higher carbon footprint than a cup made of paperboard with a thin PE coating.