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New urban eating with Snack & Pack

Sept 17 2012  Metsä Tissue and Metsä Board contributed to creating a tastier, more sustainable street food culture by taking part in Snack & Pack, an experimental project organised as part of Helsinki’s World Design Capital 2012 program.

Snack & Pack brought together top chefs, designers and food industry experts to brainstorm fresh ideas for healthier, visually appealing street kitchen dishes. With an emphasis on locally-grown organic food and eco-friendliness, the teams set about redesigning the whole street food experience, renewing not only the flavours and ingredients, but also the packaging design.The results can be enjoyed in test kitchens at various cultural events in Helsinki.Metsä Tissue’s Saga cooking paper brand jumped at the chance to take part in the project. “It was perfect for our image, because the Saga brand’s mission is all about creating a new cooking culture. Saga will have its official Finnish launch next year, so now is a good time to start increasing our visibility at mass consumer events,” says Saga’s Marketing Director, Jenni Kujala.Metsä Board took an immediate interest in exploring new ways of using cartonboard for street kitchen applications. The project was a good occasion for Metsä Board to demonstrate the design potential and excellent printability of its cartonboard brand Carta Solida.

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