The revised EasyLife product range will feature new embossable materials, offering additional 3D capabilities, which will enhance the design possibilities in wallcovers. All Ahlstrom wallcoverings utilize certified pulp, and the materials conform to the industry standards. Recycled polyester is used in several new products, and Ahlstrom is reducing the use of chemical binders, through substitution with natural binders.China is the biggest and fastest-growing market for premium wallcovering products. According to Strategic Analysis Inc, the demand for nonwoven based premium wallcoverings will increase by an annual rate of 39 percent from 2010 to 2015.Ahlstrom is one of the leading suppliers of nonwoven substrates to China, and the company has been present in the market for ten years. Ahlstrom recently announced plans to invest 30 million Euros in a new wallcover substrates production line at its Binzhou plant.