The aim of M-real's new R&D center is to support customers in the packaging industry with R&D in product innovation, introduce applications of new raw materials from forest fibers, and study how its products can match rapidly-evolving printing and converting technologies.“We have relentlessly developed our paperboards, production processes and service to support customers in their business,” says Mikko Helander, CEO of M-real. “At the same time, our work has achieved benefits in sustainability, for example, in the design of light but stiff boards and in production energy efficiency. Now we want to strengthen our R&D further and drive business forward based on new ideas, customer demand and feedback.”The new R&D centre is commencing operations from February 2012, with the first research projects coming to fruition within two–three years. It is based at Äänekoski, a well-known forest industry locality in Finland, where M-real has an existing cartonboard mill. It will use an established laboratory and employs a highly-experienced team of experts, headed by Lauri Verkasalo, Director for Strategic Research.