The new double-coated grades are Kemiart Graph+ and Kemiart Lite+. According to M-real, The double coating provides a smoother and glossier surface, enhancing printability with improved ink laydown, brighter colours and more accurate detail. The new grades areideal for retail-ready packaging, point-of-sale and promotional displays and other high-end packaging applications.Kemiart Graph+ has been developed for flexo preprint, as well as offset, screen and water-based inkjet printing, and Kemiart Lite+ is designed for flexo postprint. “The promotional role of corrugated packaging in retail stores continues to grow, as consumers are attracted by high quality but sustainable packaging,” says Risto Auero, Vice President Sales Linerboards, M-real Paperboard. “At the same time, brand owners are looking for accurate colour reproduction combined with excellent print results. Customer trials with the new grades have provided results beyond our expectations, especially in ink density and gloss.”The launch of the double-coated products follows a 16 million Euros investment by M-real in upgrading the coating section at the mill in Kemi, completed in October last year.