Paper Arabia is organized by Al Fajer Information & Services (AFIS). The next edition of Paper Arabia takes place in Dubai, October 1-3, 2012.”This really strengthens our portfolio of world leading pulp and paper events, and I am pleased that Adforum can now offer another important trade show to our customers. The Middle East is an exciting and up and coming market for many of the companies we know,” says Marcus Bergström, CEO of Adforum.Adforum will be the Overseas Associate for Paper Arabia in Europe and Russia, as well as North and South America.Founded in 1968, Adforum organizes some of the world’s largest pulp and paper events, such as SPCI (Stockholm), PulPaper (Helsinki) and China Paper (Beijing/Shanghai), as well as IPX India (Mumbai) and IPX Russia (Moscow). Adforum is owned by Stockholm International Fairs and the Finnish Fair Corporation.