Opticom International Research announces the results from The Brand Tracking Survey for Woodfree Coated Sheets 2011, whereby the most valuable woodfree coated sheet brands in Europe are defined and ranked.Hello from Paperlinx has again proved to be the strongest brand in Europe. The number two and three brands in Europe are owned by Antalis, The number two and three brands in Europe are owned by Antalis;Claro climbing into a second place, and Novatech being number three in Europe based on a balanced and stable brand equity for years.Most brands show improved Brand Equity Index scores compared to 2009, but there are two brands which stand out with a particularly strong development: Lumi by Stora Enso and MultiArt by Papyrus. For Lumi, satisfaction has improved whereas awareness is the main driver behind MultiArt’s improved brand equity.The top ten most valuable woodfree coated sheet brands in Europe, based on the Brand Equity Index (awareness and satisfaction), are Hello (Paperlinx), Claro (Antalis), Novatech (Antalis), Lumi (Stora Enso), MultiArt (Papyrus), Creator (Lecta group/Torraspapel), Maxi (Igepa), Magno (Sappi), Condat (Lecta group/Condat), and Satimat (Arjowiggins).