Mondi’s new video campaign lets participants imagine a life of crime
Printer equipment, reams of Mondi’s Color Copy and 600 Euro notes provide evidence of what might possibly be Europe’s “biggest money fraud” case. Complete with eye witnesses and police statements, details indicate this might not be the perfect crime: 600 Euro notes do not exist, the bills contain a circle of 9 not 12 euro stars and the forger’s portrait has been reproduced in the centre of the stars.“The online video is a fun way to present Color Copy’s features to our current and future customers. Color Copy is recognised for delivering high quality full-colour print results,” explains Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper. “Obviously our ‘counterfeiters’ were already familiar with this fact.” The website provides instructions on how to upload a photo, which will then appear on the 600 Euro bank note during the customised news broadcast video. Videos can be shared by clicking on the links provided on the site. The maker of the video that receives the most views will win a weekend for two at the prison hotel Malmaison in Oxford./KB