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SCA’s Tork brand celebrated Global Handwashing Day

Oct 18 2011  On October 15 the world celebrated Global Handwashing Day – an international initiative to promote the undisputed health effects of handwashing. SCA's hygiene brand Tork puts focus on one crucial question - How do we manage hygiene when away from home?

Global Handwashing Day puts limelight on the basic requirements for hygiene. The goal is to make washing hands an automatic behaviour performed in homes, schools and communities worldwide.The Hygiene Matters report, conducted yearly by SCA, clearly shows the importance of good hygiene solutions in public places. As many as 60 percent of the respondents have refrained from using a public toilet, from showering or swimming at a public gym or from visiting a restaurant, because of their concern over the lack of hygiene.As a global manufacturer of hygiene solutions, SCA makes it its business to understand the market development and trends within hygiene and support with Tork solutions that make hygiene away from home safe. Due to the increasing urbanization across the world, people live in more dense environments and spend more time out of homes and surrounded by more people than before. This makes hygiene an even more important topic, SCA writes on tis Tork web site. /AA

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