PIDA, Packaging Impact Design Award, is a prestigious packaging design competition that Korsnäs runs in partnerships with universities in France, Germany and Sweden. In Sweden, the participating students are studying at Broby Grafiska and Nackademin.BAS/the daily bread – flour, seeds, baking seasoning and recipes, by Adam Ahlström, Barbro Norin, Ylva Falquist, Lisa Åkerman-Hoffman, all studyinng at Nackademin, was the winner of PIDA Sweden 2011. The students received the prize at a PIDA reception in Stockholm, October 4.PIDA is integrated in the educational program and gives design students an opportunity to display their work to a larger audience and demonstrate their skills to potential employers. /AA