Ulrich Höke, ERPC chairman, and Soledad Blanco, Director at the European Commission, DG Environment, launched the European Declaration on Paper Recycling 2011-2015 at the European Paper Recycling Awards in the European Parliament in Brussels. The European Declaration on Paper Recycling sets out measures to optimize the management of paper throughout the value chain from paper and board manufacturing, converting and printing through to the collection, sorting, transportation and recycling of used paper and board products back into the paper loop.All twelve Signatories and Supporters of the Declaration on Paper Recycling 2011-2015 are willing to ensure that correct systems are in place to encourage paper recycling. They are building on the very positive progress made by the first European Declaration on Paper Recovery 2000-2005 and the European Declaration on Paper Recycling 2006-2010.Together these sectors will continue on a sustainable path in paper recycling, making it possible to reach the new target of a 70 percent recycling rate in Europe by 2015. /AA