The aim of the Protocol is to help consumer goods companies reduce the environmental impact of their packaging by providing a common language to address a range of business questions about packaging sustainability. Innventia has been involved in this work from the start.”For Innventia’s part, the work has largely been about providing feedback on the framework and the protocol that make up the GPPS. We have put special focus on the establishment of an FAQ (frequently asked questions) to help companies understand the system”, says Innventia's Marie-Claude Beland.GPPS has been developed primarily for "Consumer goods" but the ideas can also be applied to other products. The system, which provides a framework, a protocol, an FAQ and an upcoming webinar, is based on existing indicators and metrics to evaluate sustainability.”If all the big companies start using the system, the protocol will get a major breakthrough and thus affect smaller companies. With the insight we have here at Innventia, we can make sure that Swedish companies affected by the GPPS will have access to all the expertise they require”, says Innventia’s Ann Lorentzon./KB