The purpose of the new innovation center is to learn from Chinese consumer insights and translate them into innovations for China, Asia-Pacific and global markets, an SCA spokesman told Nordic Paper Journal.The center in Shanghai is the first of its kind launched overseas by SCA. Based on international standards, with a highly advanced technical and innovative research and development organization, the center reflects the importance of China for SCA and is looked upon as a milestone in the company's overall Asian strategy."Over the last three decades, SCA has enjoyed rapid growth around the world and gradually increased its investments in the Chinese market in recent years. This time we set up SCA Global Hygiene Category Innovation Center, and it will become SCA's core base of research and development in Asia Pacific area," said Stephan Dyckerhoff, President SCA Hygiene North Asia.SCA will start with a team of 15 persons at the innovation center at the beginning. Focus will be on incontinence care and stepwise espand into other categories.Christoph Michalski, President of SCA Global Hygiene Category, revealed to the press that the total investment of SCA Innovation Center in China will be more than two million Euros annually.