The international EPD system (Environmental Product Declaration) sets a standard for the methodology of measuring, compiling and presenting the particulars of environmental performance. An EPD is a document that comprises a full record of the environmental impact of a product based on a life-cycle analysis in accordance with ISO14044. The aim is to provide relevant, verified and comparable environmental information to help organizations and companies to communicate the environmental performance of their products in a credible and understandable way. All data are verified by an independent body, in this case Det Norske Veritas.The information contained in an EPD includes environmental impact data such as emissions into air and water, use of energy and potential environmental gains. The transparency achieved allows customers to assess the environmental impact of Korsnäs products “from cradle to customer gate”. The EPD provides the data that enable customers to account for the environmental footprint of their operations.“Today any brand must relate to environmental issues in a clear way,” says Per Haglund, Director, Sales and Marketing, Paperboard, Korsnäs. “To be distinctive and strong, a brand must make a statement. The choice of a responsible packaging solution is a good start. The EPDs will be a great help for our customers when conveying their environmental credentials to their customers in turn.”