Last year, SCA introduced a thin diaper for retail brands in the Netherlands. This year, SCA will introduce thin diapers for its open and pant ranges in many European markets.Environmental concerns are important for the retail trade, according to Johan Verhage, responsible for retail at SCA. "We want to be environmentally sound in a way that consumers actually understand, that means something and that applies to our entire range of products and not just to an environmental niche product," he says.One factor affecting environmental impact is raw materials. SCA is working to reduce the amount of material used in diapers and their carbon footprint, which is considered an important measure for environmental impact. As an example, SCA reduced the carbon footprint for its open baby diapers by 45 percent from 1987 to 2009. SCA is also looking at new alternative and renewable materials to replace some of the fossil-based materials in diapers in the future.