Chris Dominic’s work highlights the demands and requirements placed on packaging by various players, and offers tools for developing more efficient systems.“The aim of my thesis is to reinforce knowledge about packaging and its integral role with players throughout the supply and demand chain,” he says. “The aim is to be able to improve packaging logistics performance from a holistic perspective, thereby avoiding the risk of suboptimisation at any stage.” “I started working with packaging because it’s an interesting area for demonstrating in a concrete manner how logistics works,” explains Chris Dominic. “But to my surprise, I discovered that there weren’t any tools for measuring performance in this field!”The Packaging Scorecard tool that Chris Dominic has developed structures the requirements placed on packaging by various players. The user inputs data about his own packaging system. By comparing this with data for the “best in class” packaging, the tool suggests effective product development where deficiencies are identified.The tool has been further developed and is already available online under the name of Packaperforma.