Swedish marketing research company ISI Wissing has announced the

results of its annual brand ranking. Based on market

research and consumer feedback, Sweden’s most loved brand of 2010 is

Yes. Lambi ranked number 15 out of a total of 920 brands.Lambi placed first in the category of household towels. Second in

that category was SCA's Edet brand, followed by Metsä Tissue's Serla brand. Toilet papers were not included in

the study.“The Lambi brand is increasing its market share throughout

Scandinavia. This, in combination with our very high scoring, shows that we are making outstanding progress with our strong

trade campaigns and brand-building activities,” says Niklas Lindström, Vice President, Brand Marketing, at Metsä Tissue, adding that “the Scandinavian team has done excellent work over a long period of time.”The brands included in the study were selected by ISI Wissing, and

the results were based on the feedback of about 1,000 respondents per

brand.