Ahlstrom has been building on its experience and know-how to anticipate customer needs. Recently, the company has made some fundamental changes in its strategy and operating model. To reflect these changes, Ahlstrom unveils a new brand story and brand identity. They are the result of an extensive research among employees and external stakeholders across all the different markets and countries in which the company operates, Ahlstrom writes in a press release."Following the acquisitions made during the last few years and the recent strategy review, we have worked hard to create 'One Ahlstrom', to ensure that this is a company with strong values and consistent culture and a shared passion for doing things better. That means better products, better performance and better service for all our customers. To crystallize this we also needed to change the way we identify and present ourselves," says Jan Lång, CEO of Ahlstrom.Ahlstrom celebrated the launch of its brand at a premier night, in which a TV documentary of the company's 160-year journey is presented to a large audience of invited guests. The documentary will be broadcast on MTV3, one of the commercial Finnish TV channels, on March 6.