The activity squares will be part of the exhibition, offering a full conference program with key note speakers, shorter presentations with a technical orientation as well as entertainment. The activity square in the middle of the exhibition hall features key note speakers and highlights topics such as the World Market, Management, and Future Business Opportunities. The other two activity squares will host technical seminars presenting new products, innovations, and R&D. “We are excited to be able to offer our visitors the opportunity of attending the conference at no cost,” says Patrik Löwstedt, Exhibition Manager for SPCI 2011. “The new concept makes it easier for exhibitors and visitors to meet, as the entire event is held in one place.”“Another advantage is that the whole show now fits into one large exhibition hall, the extended Hall A, at Stockholm International Fairs,” Löwstedt adds.The exhibition in Stockholm takes place May 17-19.