The agreement gives Chesapeake exclusive rights to the use of Billerud's FibreForm primarily in the UK and for a number of product applications across Europe. The cooperation with Chesapeake moves Billerud one step closer to the larger global brand owners, speeding up the process of putting FibreForm packaging on the market.“In Chesapeake we have found a partner sharing our passion for innovative packaging, which can help strengthen our customers’ brands.” says Johan Nellbeck, Business Area Director of Packaging & Speciality Paper at Billerud. Chesapeake has developed Billerud's FibreForm material to offer its customers unique paperboard concepts that can provide truly dynamic 3D shapes to any pack. The range marketed under the Impressions brand name uses a low energy process to form the paperboard material into a complete range of distinctive shapes. Impressions offers a clear environmental advantage as an alternative for products currently packed in plastic formings such as sachets or clamshells, according to Billerud.“Our design and technical team have worked extensively on this joint development project to perfect a processing route for the material and design products for market. We believe Impressions™ offers brand owners and manufacturers a wide range of marketing opportunities to differentiate their products. Every day, we are pushing the boundaries of what we can do. The shapes we’ve created are so tactile you feel compelled to handle each of the packs.” says Carol Hammond, Head of R&D at Chesapeake.