Serla products were launched after Finland’s first modern tissue machine was installed at the Mänttä mill in 1961. According to Metsä Tissue, Serla is today known for its eco-friendliness. All Serla products are principally made of recycled fibre obtained from recovered paper. Primary fibre used in Serla products is sourced exclusively from sustainably managed forests. Serla products are manufactured close to market and all Serla products are fully biodegradable, Metsä Tissue writes in a press release. The brand has been awarded the Nordic Swan eco-label in recognition of its environmental merits.The anniversary year will be celebrated in all countries where Serla is well-established and a varied programme of events will be held to mark the occasion of Serla’s 50th anniversary. Special campaigns will be launched along with surprise events throughout the year. Finland will kick off the jubilee year with a campaign targeting day-care centers.