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WWF launches database of eco-friendly paper products

Jan 31 2011  WWF today launched a global benchmarking tool for pulp and paper products at PaperWorld in Frankfurt. Checkyourpaper.panda.org is an online database to help paper buyers find products with the lowest environmental impact. M-real, SCA and UPM are among the first paper companies to join the initiative.

The tool rates the environmental quality of the paper-making process for a given product, including how well forests supplying fibre are managed, use of recycled fiber, fossil CO2 emissions, waste going to landfills and water pollution from mills. The fiber in all papers featured on the website must come from known, legal sources. Paper products posted on the official list have been audited by third-party certification bodies to ensure high credibility.Checkyourpaper.panda.org at the same time allows pulp and paper manufacturers to voluntarily rate and post their products' environmental impacts online. Among the first companies to disclose their papers' environmental profile at checkyourpaper.panda.org are for example M-real, SCA and UPM."Over the years SCA has been deeply involved in the development of publication papers with high environmental performance - TCF bleaching, FSC certification, good resource utilisation, small carbon footprint. It is very positive that paper customers now get access to an easy-to-use tool to guide them in their choice of an environmental-friendly paper, says Björn Lyngfelt, vice president communications, SCA Forest Products, Sweden.The data base includes about 100 paper products with "good" or "excellent" environmental score listed in the coated and uncoated categories, such as copy papers and printing and writing papers."We believe this new database will help paper buyers choose the most environmentally friendly papers on the market. WWF invites all paper buyers to check the tool before purchasing and encourage other paper-makers to join Check Your Paper," says Rodney Taylor, Forest Director, WWF International.

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