European analysts and portfolio managers covering the forest products industry choose the European CEO of the Year annually through a survey organized by RISI. The criteria for nomination include leadership, vision and strategic accomplishment. This is the second time that Jussi Pesonen has won the award, having received the title in 2007 as well.Describing the reason behind Pesonen's nomination, one analyst commented, "UPM's recent entering into the agreement to acquire the Myllykoski Corporation and Rhein Papier signals that under Pesonen's leadership the company is proving itself to be the ultimate trailblazer of consolidation in European industry, something that is vital as the industry goes forward out of recession and back into profitability.""Above all, the award is a recognition to UPM's organization, which has shown strong commitment to renewal and ability to implement even the most demanding initiatives," says Jussi Pesonen.