The planned measures are expected to improve M-real's annual operating result by 70 million euros, with full effect from 2012 onwards. The measures would improve 2011 result by approximately 30 million Euros. The result in 2011 is thus expected to improve in total by approximately 90 million Euros, including the impact of the new program and the previous years' profit improvement programs.“M-real has a good possibility to mostly cover the accelerated cost inflation by own profit improvement measures. In addition to the earlier implemented measures and this new program, further profit improvement actions will be searched. The focus of the earlier profit improvement programs has been on decreasing fixed costs. M-real has, in upcoming years, significant profit improvement potential, especially in variable costs, concerning primarily chemical, energy and logistic costs,” says Mikko Helander, CEO of M-real.The earlier announced profit improvement impact of Simpele and Kemi cartonboard investments and the closure of the speciality paper production at Simpele are included in the new profit improvement program.