Although Zenith has increased the forecast for global growth in 2011 from 4.5 to 4.6 percent, this represents a minor slowdown after the surprisingly strong growth of 2010, Holmen Paper writes in its December newsletter.Television and the internet will continue to win market share. Zenith predicts television’s share to rise from 39 percent in 2009 to 42 percent in 2012, and the internet’s share to rise from 13 percent to 17 percent over the same period.All regions have grown faster than expected this year. North America is up from 1.3 to 2.4 percent. Magazine readership in the US is up, and publishers have invested in new titles.Western Europe is up from 2.2 to 3.0 percent. The best-performing markets were France, the UK, Finland, Norway, Sweden, and Belgium. Eastern Europe suffered more from the downturn 2009 than any other region. The new forecast shows steady improvement in ad expenditure for Eastern Europe.The most dramatic revision is in Latin America, where Zenith expects 17 percent growth this year. Asia Pacific is in general terms growing healthily in the major markets.