Billerud received the Coup de Coeur award at Salon Emballage. The jury comprised leading experts from major global companies in sectors such as food, hygiene, beauty, retail and heavy duty. Of the 109 entries, FibreForm was considered one of the most outstanding innovations. Praise was given not only for the innovative aspects, but also the environmental benefits and the scope to design unique packaging solutions. "It is so great to find a true innovation that really stands out in the paper industry," says Chantal Sandoz, Packaging Group Director, Carrefour, and jury member. The award is the third in a row for FibreForm since early October last year. The previous accolades were the Packaging Innovation Award at the Scanpack fair in Sweden and the equivalent award at the Propak fair in China.