The customer survey consisted of 530 questionnaires dispatched via e-mail and 183 responses.“The questionnaire was written in ten different languages, and we have never received as many responses as we did this year. We also prepared an internal questionnaire in eight languages for technical customer services. This was dispatched to 203 receivers, of which 53 responded,” says Anette Rosenlöv in the Marketing Department at Ortviken paper mill in Sundsvall.The survey showed that customers rated SCA higher than its competitors in all areas."Compared with the previous survey from 2008 we have improved, and the voluntary comments showed that we have satisfied customers. This is gratifying, since the economic climate has been tough in recent years,” says Anette Rosenlöv.Customers regard publication and runnability as most important, meaning the way the paper functions in the printing presses.The marketing and sales organisation will now review the results from the customer survey.“Although we received favourable results, it is important that we do not stop here. We must develop our strengths, for example our environmental profile, service to customers, and product quality. We must also continue our marketing and profiling work,” says Rolf Johannesson, Marketing Director for pulp and publication papers at SCA Forest Products.