Whitest paper is not the whitest
Nov 3 2010 The most bleached paper is not always perceived as the whitest, according to Swedish researcher Ludovic Coppel Gustafsson in his licentiate dissertation.
New models provides paper producers with greater opportunities to measure how a piece of paper is perceived in real lighting environments. This in turn opens up for optimum use of brighteners and more competitive products.These are new findings by Innventia's Ludovic Coppel Gustafsson, who defends his licentiate dissertation. ”Whiteness and Fluorescence in Paper – Perception and Optical Modelling” at Mid Sweden University in Sundsvall.