SCA Packaging developed the Magic Corner packaging solution for Mars. The solution impressed the jury of the Deutscher Verpackungspreis, and Magic Corner won the top prize.Recycled paper can be used exclusively throughout the manufacturing process of Magic Corner. This is an important aspect for SCA Packaging and Mars as they strive to develop sustainable packaging solutions, according to a press release from SCA Packaging.At the same time the Christina J design, also a result of a close cooperation between Mars and SCA, won silver medal at the Dutch De Gouden Noot awards of the Nederlands Verpakkingscentrum. Here the jury was impressed by the visual impact of the design but also saw the advantages of in-store flexibility of this solution. As well as being shelf-ready, it can also be easily stacked for attractive and efficient off-shelf displays.“Magic Corner is closely related to Christina J,” said Christine Rickards, European Design Manager at SCA. “The difference is that whilst Magic Corner is designed to be erected manually, Christina J answers to a fully automated process.”Currently the Mars innovation team and SCA Packaging are working on other packaging improvements and innovative answers to new packaging and display challenges.