"Packaging that fails has a huge economic and environmental impact," Jimmy Nyström, Business Development Director at Billerud, said at a conference in Sweden recently. "Of all cultivated produce, such as fruits and vegetables, about one tenth never reaches the consumers. The cost of this wastage amounts to about ten billion Euros in Europe alone.""The total waste of resources is enormous," Jimmy Nyström continued "A large part of the loss is down to poor quality packaging that fails to withstand long and often arduous journeys, more so in humid climates."This is just one of the topics that was discussed during a two-day convention that Billerud recently held in Sunne, near Karlstad in Sweden. The event, which was called Corrugated X, gathered machine manufacturers, packaging producers, printers, designers and brand owners. Most of the participants came from the European packaging industry, but there were those who had travelled to Sunne from as far afield as Brazil.Billerud manufactures paper, predominantly to converters and printers of packaging - for growers, manufacturers of products and retailers. Every link in the chain has its own complexities and challenges to meet, according to Jimmy Nyström.