Brand merger and re-launch by SCA in New Zealand
Oct 11 2010 SCA has merged its two New Zealand nappy brands, Treasures Giggles and Treasures Ultra, into one brand and made a succesful re-launch.
The New Zealand re-launch is backed up by a campaign to celebrate the importance of spending quality time with babies, SCA magazine Shape writes. The core of the quality time campaign is a fresh design for the treasures.co.nz, New Zealand’s number one parenting site.A TV commercial featuring gorgeous “quality time” baby moments will be aired until November.