The first IPX India exhibition will be held in Mumbai 13–15 December 2012. A high level conference as well as various social activities will also be held concurrently with the exhibition. The event is launched by Adforum in association with Inter Ads-Brooks Exhibitions, a joint venture company between Inter Ads Exhibitions, India and Mack Brooks Exhibitions, the UK."IPX India is arranged with the aim of attracting at least 200 companies for its premier edition," says Rajan Sharma, Director, Inter Ads-Brooks Exhibitions. "Adforum is the world’s leading organizer of exhibitions for the pulp and paper industry, and we are excited about the alliance with Adforum and about creating an International level exhibition for the pulp and paper technology industry in India," Rajan Sharma adds."We want to expand our portfolio of large international shows, and we are very pleased to launch a new pulp and paper exhibition in India with Inter Ads-Brooks Exhibitions as our partner," says Bjorn Delin, CEO of Adforum.