Gold for SCA marketing campaign
Sept 17 2010 The "Make Your Voice Heard" campaign for SCA’s feminine care brand Libresse has won gold in an international communications competition.
During the summer of 2009 Libresse asked women in Norway, Finland, Sweden and Denmark to make their voices heard and express their feelings about their periods and other related ‘taboo’ subjects on the Libresse website.An overwhelming number of women participated in this unusual campaign and their contributions were published in the Libresse book “The Blood Bible”.Promotion for this campaign was mainly done in social media and in partnership with organizations such as The Red Cross. Now, SCA has won a golc medal for the campaign.