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Metsä Tissue enters new market segment

Sept 9 2010  Metsä Tissue's brand Lambi is entering a new market segment with the launch of its Lambi Kids concept.

Most patterned toilet papers are designed only for adults. Lambi Kids is a product for the whole family, Metsä Tissue writes in a press release. The Kids concept features a new lamb-patterned toilet tissue, a mascot called Lambiz, and a range of entertaining on-line activities.“The famous Lambi lamb - traditionally symbolising our products' softness - has been reworked into a more contemporary version. The Lambiz character alsoexists as a toy that you can paint and decorate,” says Lambi's Brand Director, Svenja Eichenberg.Lambi Kids toilet paper is available in two color combinations across various European markets.

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