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Metsä Tissue networking with young designers

June 17 2010  Cooperation with university students is giving a new push to Metsä Tissue's ‘Network to Grow' strategy.

Several collaborative projects have been launched over the past year. Earlier this year, Metsä Tissue organized a design competition in collaboration with the University of Applied Sciences in Lahti, Finland. Metsä Tissue has already made a practice of working with young designers on print patterns, for example.“This time, the project was more technical: the task for the competitors - all of whom were students from the Institute of Design - was to create embossing designs for household towel. The winner, Tony Dianoff, was awarded a trip to Metsä Tissue's Competence Center Tissue in Raubach, Germany, where he visited the pilot line and napkin design studio at the Stotzheim mill,” tells Outi Kaikkonen, Vice President Product Development.Metsä Tissue obtained rights to Tony Dianoff's winning design plus four others by three young designers. Tony Dianoff is currently completing his master's thesis for Nestlé. One of his recent designs - a mineral water bottle for Polar Spring Oy, co-designed with a classmate - is already in the stores.Metsä Tissue's collaboration with the Institute of Design was initiated to seek fresh, new ideas for household towel decoration.

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