Lambi brand expands into napkins
Lambi napkins will be available later this year in Finland and Russia, with launches soon to follow in Sweden, Norway, Denmark and the Baltic countries.The range will comprise different print designs, as well as matching plain-colour napkins available in various sizes. Lambi napkins are designed by Metsä Tissue's own team of experienced designers based on European trends and consumer insights. Design styles will vary from market to market in line with local consumer preferences.“The Lambi brand, originating from Sweden in 1962, has gained a strong preference among European consumers already in 16 markets. The brand communicates soft values and the importance of the home as a focal point in our busy lives. The introduction of a napkin range thus fits very well into the Lambi brand core,” comments Svenja Eichenberg, Lambi Brand Director.Lambi napkins will be produced in Sweden at Metsä Tissue's Pauliström mill, which is a new supply location for napkins, as well as in Germany at Metsä Tissue's Stotzheim mill.Last year, Metsä Tissue invested in three napkin machines complete with printing and packaging equipment. The company has successfully installed two napkin machines at the Pauliström mill. “The project has proceeded well according to plans,” says Mark Watkins, Regional Operations Director for Scandinavia.