The brand name Zewa originates from the initial manufacturer’s name Zellstoffabrik Waldhof in Mannheim, Germany, where the Zewa range is still produced by SCA.It began 1960 with an advert in the German magazine Der Spiegel, when Zewa presented a range including toilet tissue and baby diapers. During the next decades different qualities were launched trying to find the perfect toilet tissue. Today 80 percent of German consumers know Zewa toilet paper and about 40 percent use it regularly.Legendary product qualities in the history of the Zewa toilet paper range are Zewa Lind (1966), Zewa Lind decor (1973), Zewa Soft (1988) and Zewa Sensitive (2005). Today the Zewa toilet roll family includes for exampple Zewa Soft verwöhnweich (extra soft and fluffy with four layers), which is the market leader in the premium segment on the German market.