Paperboard and paper are environment-friendly and safe packaging materials, and the environmental image of paperboard and paper is superior to that of other packaging materials. These are the findings of a Finnish survey, conducted by the Association of Packaging Technology and Research, PTR, that examined consumer attitudes and preferences on packaging, as well as how these had developed over the last decade.According to the survey, consumers feel that paper packaging is nowadays more frequently an indication of a high-quality, valuable product. This is the case with respect to, for example, bakery goods that are sold wrapped in paper bags.The young and adults under 30 years of age consider paper and paperboard a more ordinary and less trendy material than other respondents.