DuraPulp by Södra is a renewable material that has been developed in cooperation with Swedish research company Innventia. In a creative venture between Södra and Architects and Designers Claesson Koivisto Rune, a stackable children’s chair made of DuraPulp was launched at Milan Design Week in 2009. Now the same design practice, commissioned by the lighting company Wästberg, has designed a lamp in DuraPulp which made its debut at Milan Design Week held on 14 – 19 April.Magnus Wästberg, Founder and CEO of Wästberg, found DuraPulp’s qualities very inspiring:“Here we have a renewable and recyclable material that is strong and pliable. This, in combination with the lamp’s design, lead to a very effective product in many ways - from the material itself, through the process of producing a fixture from material on a roll, to the energy-efficient lighting technology. Furthermore, the lamp is very beautiful!”Ulf Edman, President of Södra Cell International, said that the DuraPulp Lamp is another example of the breadth of opportunities available to the material. He believes that more applications will follow.DuraPulp is made from selected pulp from Södra combined with a biologically biodegradable plastic (PLA) based on cornstarch.