The award was made by inspirational internet portal FWA – Favourite Website Awards – which highlights an unusually creative and innovative website on a daily basis, and has done so since the site was founded in 2000. Södra’s website www.sodrapulplabs.com was developed in conjunction with the Garbergs advertising agency in Sweden. Since its launch in April 2009 more than 10,000 visitors from 100 different countries have visited the website. Visitors can follow three challenges from the research stage via tests and collaboration through to finished product.