The new board from Stora Enso is produced according to a new recipe that provides improved smoothness and visual appearance.“The development of the new Ensocoat shows our strengthened focus and dedication to the highest end usage of packaging, such as cosmetics, perfumes and exclusive chocolate, wine and spirit brands. Ensocoat used to be the challenger in these segments, but now we are reaching for the top,” says Hervé Vue, Sales Director France, Stora Enso Carton Board.“In a tough economic situation, brand owners are looking for new options. We have responded to this demand by putting all our effort into the development of the new Ensocoat," he adds.Ensocoat also has a new logo and the launch is backed up by a marketing campaign featuring images by the world-renowned photographer Andrea Klarin.“We are thrilled to present the new Ensocoat,” says Jonas Pettersson, who was recently appointed Sales Director, Stora Enso Graphical Board Europe.